Interest and Adoption of Sustainable Investing Continue to Grow

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Plastic waste reduction, climate change, community development—investors care strongly about environmental and social issues, and that’s reflected in their ever-growing interest in sustainable investing. But the number adopting sustainable investing, while growing, still lags, according to the Institute for Sustainable Investing’s 2019 “Sustainable Signals” report, which surveyed 1,000 active individual U.S. investors. While a majority agrees it is possible to balance financial gains with a focus on sustainability, some still believe sustainable investing comes with a financial trade-off, while others want more choices, more guidance and more reporting on the impact sustainable investing offers.

Scroll down for highlights from” Sustainable Signals: Individual Investor Interest Driven by Impact, Conviction and Choice.

Enthusiasm for Sustainable Investing Is at an All-Time High

More than 8 in 10 U.S. individual investors (and 9 in 10 Millennial investors) now express interest in sustainable investing. However, while adoption is growing — with half of individual investors (and two-thirds of Millennials) taking part in at least one sustainable investing activity — it still lags behind interest.

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